Closed with Thieu Bao Tram immediately went to the top of the trend, causing Tran Thanh to say “I want to catch him and raise him”
In recent days, Hien Ho is one of the most sought-after names by the online community. A series of intimate photos of Hien Ho with the giants of U60 are spreading rapidly across the forums.
This 1997-born singer not only owns a luxury car worth 13 billion VND, high-class apartments and countless branded items, and actively “shows off” her experience at the most expensive places in Vietnam. .
So rich, but Hien Ho is a face that rarely appears in advertisements for brands. Up to now, the public has only witnessed the singer participating in advertisements for 2 brands, VIB International Bank and 7up Beverage.
In 2021, VIB will launch a card product that integrates credit and payment cards for the first time in Southeast Asia. This is a breakthrough product in the banking industry, so there needs to be an equally groundbreaking opening communication product.
The communication theme set by this bank is to show the unique combination of credit and debit cards, while conveying youthful energy without creating a too commercial feel.
The idea of communication strategy planned by the Agency comes from the humorous saying on social networks “Like a newly bought mat, never experienced”. To convey this inspiration, Hien Ho and Trieu Bao Tram are two invited artists. According to the Agency’s explanation, these two singers have a fresh style and “unprecedented” innocent appearance, which is very suitable for the big idea of the campaign. In addition, this strategy also features the King Of Rap ICD champion.
After being released in May 2021, this music video immediately reached the top of the top music charts. After 48 hours of release, the MV entered the top trending, attracted 3 million views, 4,059 comments on youtube, reached the top 1 of iTunes chart, the top 2 music trends of youtube, the top 1 hot 14 realtime.
To increase the coverage of the campaign, a series of support activities are promoted on many platforms such as the TikTok Dance Challenge contest. The dance was initiated by Hien Ho and Thieu Bao Tram and called on fans to cover it on TikTok.
Unlike VIB’s campaign, Hien Ho appeared briefly in 7up’s advertisement with actor Tran Thanh. Unlike VIB’s ad, in 7up’s ad, she doesn’t show off her voice but only dances.
Hien Ho and Tran Thanh have a pretty close relationship in the showbiz world. Remember Hien Ho and Tran Thanh participated in the program Voice Ai Voice Ai. At that time, MC Dai Nghia mistakenly called Hien Ho Miu Le because his short hair was too similar. Before the confusion of the senior, Hien Ho made a sulky face. It is because of Hien Ho’s lovely innocent expression that Tran Thanh has to say: “I want to take her back to raise her.”
According to the Law and readers
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
