Selling cars with ‘beer with peanuts’ is increasingly popular in Vietnam
It is no longer Toyota’s story like many years ago, now for every “hot” car model, dealers also force customers to buy more accessories.
The Vietnamese market is in short supply of cars, so it is an opportunity for dealers to launch sales to force buy more accessories to receive cars soon with models that are of great interest to many people. Recently, Toyota Veloz Cross channel sold 20-30 million in Hanoi, 40-50 million in Ho Chi Minh City.
However, selling “beer with peanuts” is no longer a problem for Toyota cars like in previous years, but can happen at any dealer of any company, as long as that model is of interest to customers. Many Hyundai dealers selling price difference Santa Fe, Tucson, Cretaceous, the highest is nearly 100 million. Ford dealers are similar when the pickup line Ranger is currently priced at 20-90 million dong.
In the motorcycle segment, Honda’s best-selling models such as SH, Air Blade, and SH Mode also cost several million to tens of millions of dong.
Responding to whether the company controls the sales of dealers or not, Toyota Vietnam said that it does not have a policy of forcing customers to buy more accessories but on the principle of first come, first served.
“Toyota Vietnam requires all dealers to comply with this policy to protect the interests of customers,” said a representative of the Japanese joint venture. “We will receive customer feedback (via number 18001524) and take action if we detect any violations from the dealer.”
This is not the first time the Japanese automaker has responded with similar content, every time there are prices from dealers. Honda also often explains the same in the motorcycle segment. But now this situation continues to happen and spread to many brands.
Veloz Cross, the model is selling price channel at the dealer. Image: Toyota Vietnam
Although the company says there will be sanctions for the “selling of beer with peanuts” of agents, many experts say that this is not easy. The reason is that these transactions are all single, with no coercion from the dealer, merely a suggestion or just a condition of having a vehicle for immediate delivery.
“When the company and the dealer are two independent business entities, the car price in the market is governed by the law of supply and demand. The two parties agree to buy and sell, it is impossible to say who is wrong, who is right in this case. “, lawyer Huynh Phuoc Hiep, Ho Chi Minh City Bar Association said.
“The price channel car is simply the law of supply and demand,” said Vinh Nam, a longtime luxury car sales expert in Ho Chi Minh City. “The car price on the sales contract between the two parties is still according to the listed price. So, in terms of pure business, the dealer is not wrong.”
According to Mr. Nam, not only in Vietnam but many countries around the world, for example the US also have this situation. Instead of waiting, customers accept to buy more accessories from the seller’s “suggestions” to get the car soon.
Santa Fe at an agent in Hanoi. Image: Pham Dat
Many dealers said that, in addition to mere car sales, distributors often have other commitments in their contracts with car manufacturers and partners, for example, how many cars are rewarded, or sold more accessories. insurance. Distributor capacity is assessed not only by the number of cars sold but also by such criteria.
Auto dealers cannot only sell best-selling models, but must include more picky products. Therefore, the dealer will try to make a profit of this car to make up for other cars to ensure that the revenue is not lost after deducting operating costs.
The decision whether or not to get caught up in the sale of beer with peanuts is practically entirely up to the customer. Customers may not buy accessories, but have to accept long waits for delivery, and customers cannot know if they are “first come, first served” as the company explains. The more likely option is to buy another car.
Besides, car buyers should also not pour demand into sensitive periods such as when the car is newly launched, near Tet… If the demand is not high, the dealer has no excuse to sell more accessories. Like Toyota Corolla Crossthe model imported from Thailand to each channel was 10-20 million dong at launch, but then cooled down when the supply was better, the price returned to the listed price, even dealers gave extra accessories to push the goods.
Doan Dung – Thanh Nhan
at Blogtuan.info – Source: vnexpress.net – Read the original article here
