The entire Mazda lineup in the future will be reworked around the new CX SUV series with the goal of turning the Japanese brand into the “second Lexus” of the Japanese. Mazda CX-50 – the first launched car of the above lineup, does very well the common values of Mazda cars such as good driving experience such as its agility and flexibility.
The disadvantage of the Mazda CX-50 comes in part from the suboptimal fuel consumption – a factor that will be overcome by the plug-in hybrid powertrain present on the CX-60 and above. Another minus point that may not only belong to the CX-50 but possibly the entire lineup of the company later is that their luxury is hard to match with real luxury cars.
Anyway, Mazda has decided to “all hands” with the luxury plan. The key market they target will be the US – where 150,000 Mazda CX-50 vehicles will be shipped annually and contribute at least a third of their expected sales (450,000 vehicles from 2026 onwards).
From 2020 to now, the company has also been busy upgrading its dealer system in this area to meet the necessary luxury standards. Mazda’s marketing here has also changed from traditional methods to relying on celebrities and even communicating more 1-on-1 with customers.
Mazda CX-9 (pictured) or CX-8 may completely disappear in the near future.
In the opposite direction, cars from non-SUV segments will receive less attention from the company. A good example of this is the Mazda6 – a car that can completely use the new chassis to support its 6-cylinder engine, but will only be able to use the upgrade of the old chassis when it is released in 2020. only later. The future of its old SUVs, such as the CX-8 or CX-9, is also facing a big question mark.
It will be a long time before we can confirm whether Mazda’s direction is reasonable or wrong, but it is undeniable that the CX SUV lineup will be the most desirable names of the Japanese brand in the coming years. this.
Reference: Carscoops
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
