iPhone 13 models sell like hot cakes, except for iPhone 13 mini

According to the latest data from CIRP (Consumer Intelligence Research Partner), 4 iPhone 13 models accounted for the largest share of total iPhone sales in the US in Q1/22.

The four iPhone 13 models account for 71% of all iPhone sales in the US. Meanwhile, the market share of Phone 12 series in the US in Q1/21 was only 61%.

The basic iPhone 13 version accounted for the majority of sales with a 31% market share, surpassing the iPhone 11’s 24% and iPhone 12’s 22% in Q1/2021.

Josh Lowitz, co-founder of CIRP, said: “The new iPhone 13 models have the largest market share we’ve seen over the past several quarters. Four models, including the 13, 13 Pro, 13 Pro Max and 13 mini, accounted for nearly three-quarters of sales in the first quarter. Last year, at this time, the newly launched iPhone 12 models had 61% of sales. sales number”.

The report also states that the iPhone 13 mini accounts for only 3% of all sales in the US. Obviously, it is not as enthusiastically received by users as other iPhone 13 models.

There are many reasons why the mini model is not popular. The report says that the renewed collection options have made it possible for many users to choose higher-end iPhone models.

In addition, the time to use an iPhone is also shorter. In Q1/22, only 20% of users kept their iPhones for three years or longer. This is also thanks in part to the exchange options.

The report also mentions the iPhone SE 3, which says the device doesn’t live up to Apple’s expectations.

Reference: Macobserver