Selling thousands of loaves of bread, hundreds of cups of coffee a day thanks to the “genuine” secret
At 3 pm, in the middle of the hot weather, the small alley at Do Thanh Residence (District 3, Ho Chi Minh City) is still very busy when the green shirts come in and out continuously. In front of Ba Huynh’s bakery shop, Mr. Tran Dat (32 years old) both urged the staff to bring butter and hot pate from the oven, and also warned the recipient of the bread to pay attention not to miss ingredients such as spring rolls, vegetables, etc. and especially the restaurant’s signature chan.
Selling thousands of loaves of bread every day thanks to the “top” application
Every day, more than 1,000 loaves of bread are delivered to customers by Ba Huynh shop. Putting the bread on the tray, Tran Dat smiled and led us to an adjacent room, where the butter beater was spinning. The biggest difference between Ba Huynh’s bread, he said, is that the pate is always hot, while the butter is beaten by an on-site machine, so that diners achieve the feeling that the bread is always hot, crispy, and fresh.
Since he was 18 years old because he was too passionate about business, Mr. Dat decided to quit school to sell bread. Giving up termites for large and small shops around Saigon, Mr. Dat boldly tried to sell “10k bread” with few kernels, suitable for the pocket of workers. The initial success made Tran Dat think that he would improve the quality of bread to create his own brand. That is the reason that Ba Huynh bread was born in 2021.
But how can a small restaurant with no seats, located far from the street front, still know and support customers?
Mr. Dat revealed that in the past, although the business was relatively smooth, the delivery was at a disadvantage. There are times when customers queuing in a small alley is very inconvenient, or when the order is waiting for too long, after a time of travel, the bread has cooled down. It is very urgent to have a long-term delivery partner.
Introduced by friends, at the end of December 2021 Mr. Dat started working with Grab through GrabFood service. From this moment on, all problems of Mrs. Huynh’s bread have been completely resolved. “My shop doesn’t have a big front, but in return, Grab has built a good brand and very convenient delivery. After only 4 months, the number of orders is increasing. Currently, I get 300-500 orders a day, Each unit is worth about 100,000 VND” – Mr. Dat statistics.
Tran Dat’s bakery business is more convenient when operating as a Grab partner.
Favorable business, Mr. Dat’s noodle shop takes good care of nearly 20 employees. He also rented a 3-storey house for his brothers to live in for convenience. “You guys are all my followers for a long time, are skilled workers. They have to take care of a good life before they can feel secure to stick with them” – Mr. Dat confided.
GrabFood – A companion for startups
Nguyen Trung Chinh (SN 1996, Gia Lai) is a guy who is attached to coffee beans. a specialty of his homeland and also what helped him grow up to be a human. Just giving drinks to guests, Chinh confided for a long time that the mountain town boy has always cherished selling clean and quality coffee to everyone.
When starting a business, with little capital but the cost of renting space is too high, Chinh mainly promotes online coffee sales, every order that comes will order a shipper according to that order. This makes the business very passive, the brand recognition is also not good.
When he did not cooperate with Grab, the delivery at Mr. Chinh’s coffee shop encountered many inconveniences.
At the end of 2019, the owner of Balzar De Cafe (District 1, Ho Chi Minh City) decided to contact GrabFood. Only a week after finding out, Chinh confidently signed a contract.
“The service experience on Grab’s app is very good, suitable for customers’ eyes. What I like very much is that Grab has a variety of services, with many suggested keywords for customers” – Chinh said.
Knowing that advertising must be creative, Nguyen Trung Chinh and his teammates researched eye-catching keywords, shop names, slogans, and brand colors. That’s why Chinh’s coffee shop information is often “hanging” in a high position on the app, the number of guests is also getting more and more crowded. In addition, Grab’s shipper team is very friendly, serving enthusiastically, so customers are very satisfied.
After 3 years of cooperation, Chinh’s coffee shop sales increase sustainably by 20% per year. And the young owner’s business mindset is also sharper. Now Chinh understands that, to be successful, she must find a way to reach customers as soon as possible, not sit still.
The young owner is about to open a new cafe and also mainly sell take-out.
Although starting from different starting points, Tran Dat and Nguyen Trung Chinh both feel fortunate that the cooperation with GrabFood has brought a stable revenue to their store.
The two young owners hope that Grab will always be a companion for those who want to start a business. Because in the 4.0 era, food delivery applications are an indispensable element for brand recognition and the closest way to reach customers.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
