Coway Vina signed a cooperation agreement with Lotte Mart in the brand promotion campaign
On the afternoon of April 28, Coway Vina Co., Ltd. had a ceremony to sign a strategic cooperation agreement with Lotte Vietnam Trade Center Joint Stock Company. Accordingly, the image of global Coway and Coway Vina brand ambassadors will appear at 13 Lotte Mart supermarkets across the country, including Hanoi, Ho Chi Minh City, Da Nang, Khanh Hoa, Phan Thiet, Dong Nai, Vung Tau, and Can Tho. At the same time, Coway Vina will install sales and consulting booths right at Lotte Mart.
In this campaign, images of global brand ambassadors – BTS and brand ambassadors in Vietnam – singer couple Dong Nhi, Ong Cao Thang, will appear next to 3 outstanding products launched in this campaign. This year in Vietnam market of Coway brand. According to information from Coway, these three products include Cartridge air purifier with removable filter, Noble air purifier with luxurious design and Ombak water purifier with 50 convenient water intake modes.
During the ceremony, Coway Vina General Director Mr. Park Nam Su expressed his wish to accompany Lotte Mart not only in Hanoi and Ho Chi Minh City but also in the nationwide system. Mr. Park Nam Su said that the cooperation between Coway and Lotte – two leading Korean corporations, is a new historical milestone in the Vietnamese market and hopes that in the future, the two groups will continue to have opportunities deeper cooperation in many fields.
Mr. Park Nam Su – General Director of Coway Vina Co., Ltd. (left) and Mr. Cho Young Jun – General Director of Lotte Vietnam Trade Center Joint Stock Company (right)
The combination of Coway and BTS affirms the leading position in each field of activity of the two sides. BTS – a name that is no longer strange to young Vietnamese people – is the leading boy band in Korea and reaches out to the world music market. With the motto “Enhancing life, full of peace of mind”, Coway is also positioned as Korea’s leading brand of water purifier and air purifier. The brand has earned the trust of domestic and international customers thanks to modern technology, beautiful design, and professional and dedicated product maintenance and customer care. In addition, Coway has also won many international awards for brand, design and technology. This campaign marks the 2nd year that BTS and Coway’s names are parallel in the brand’s global communication activities.
In addition to the global ambassador, Coway Vina also promotes the image of the brand ambassador in the Vietnamese market – the couple Dong Nhi, Ong Cao Thang. This is a famous A-list star couple in the entertainment world, featured in the Top 10 outstanding characters in March 2022, reached Top 1 Trending YouTube with the newly released song. In addition, Coway Vina also promotes product care and maintenance service – HEART Service, a point that makes Coway stand out from other brands in the same industry.
Coming to Coway Vina’s booth at Lotte Mart, customers can experience first-hand Coway’s high-quality product lines. Not only that, Coway Vina also offers a special promotion program of up to 40% for some of the brand’s best-selling products when customers buy products at Coway’s sales counters at Lotte Mart.
In addition, on March 29, General Director of Coway Vina also attended the opening ceremony of FPT Shop Nguyen Thi Thap branch, Ho Chi Minh City as a strategic cooperation partner. Coway Vina products have been present on FPT Shop’s smart home store system for a long time and received great attention from customers. This 100th store – considered the strategic store with the largest area in the chain in District 7, TP. Ho Chi Minh City, promises to be the foundation for Coway Vina to distribute quality products to consumers across 63 provinces in Vietnam.
Established in 1989 in Korea, Coway – “The Best Life Solution Company” – is a leading company in home appliances that enhance the living environment, with the mission of bringing a healthy and comfortable life to everyone through through advanced home appliances such as water purifiers, air purifiers, smart toilet lids and mattresses. Since its founding, Coway has become a leader in the environmental home appliance industry through its intensive product research, design and development activities, as well as attentive customer service. The company has demonstrated its commitment to innovation through quality products, a team of experienced professionals in family health, and outstanding competitiveness in terms of market share, brand recognition as well as customer satisfaction. Coway continuously innovates by diversifying product lines and expanding overseas business in Malaysia, USA, Thailand, China, Indonesia, Vietnam, Japan and Europe, based on successful business results in Korea.
For more information, please contact:
Hotline: 1800.556.892
Fanpage: facebook.com/cowayvina.official
Website: cowayvina.com.vn
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