Ford Maverick 2021 – Photo: Ford
When a car buyer chooses for himself the first car, the experience and first impression is very likely to make them always look to the brand that they initially chose if they intend to buy a new or change car. Therefore, how to convince customers from other car manufacturers to come to their brand has always been a difficult problem to solve for many international car manufacturers.
In the last 12 months, the latest name line added to the Ford lineup is the Ford Maverick in the small pickup segment that has done a great job of attracting “outside” customers – those who have never owned a car before. Ford but loyal customers of other brands.
According to Ford, citing data collected from S&P Global Mobility, 60% of customers who buy Ford Maverick come from well-known rival brands such as Honda, Toyota or Chevrolet. The above parameter is an extremely impressive result and somewhat reasonable considering the car’s very cheap price (starting at 20,000 USD), high practicality and in fact there is no small pickup model on the market. outstanding.
Despite its modest size, Ford Maverick still possesses many practical advantages of pickup trucks – Photo: Ford
Ford Maverick equips itself with a 191 hp 2.5L 4-cylinder hybrid engine with fuel efficiency at 6.36 liters / 100km, which are also other very good and even unprecedented figures (in terms of levels). fuel consumption) in the general pickup village.
In addition, the “premium” version of the Ford Maverick equipped with a 2.0L EcoBoost engine with 2-wheel drive with a slightly higher starting price (21,000 USD) is also a big attraction for people. Ford Maverick has a very large group of young customers with limited income (more than a third).
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
