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BMW 3 series 2023 – new design, more technology

The upgrade of series 3 has new exterior design, interior upgrade, and technology addition.

Lead is a mid-life upgrade but BMW series 3 2023 is almost a makeover from the inside out with a new design. The noticeable change lies in the interior with a curved screen and the latest iDrive 8 operating system. The engine on the 2023 3 series remains the same as the current version, with a 2.0 I4 turbocharged engine on the 330i, 330e, a 3.0 I6 hybrid engine on the M340i. Standard 8-speed automatic transmission, optional xDrive 4-wheel drive system. Vehicles for the US market are assembled at the San Luis Potosi plant in Mexico.





series 3 version 2023 to the world.  Photo: BMW

series 3, version 2023, world premiere. Image: BMW

Exterior with significant changes lies in the headlight cluster, like the BMW i3 eDrive35L, with a slimmer design. LED headlights with integrated inverted L-shaped daytime running lights. Front and rear bumpers are more aggressive. Glossy black grille creates accents. Through its appearance, BMW series 3 2023 sportier than before.

The German automaker has added a new exterior color option, metallic gray. M-sport packages for the 330i and 330e with distinctive chrome accents, on the grille. New rear bumper design exclusively for M sport version, sport steering wheel and new 19-inch wheels. Particularly, the M340i and M340i xDrive have a new look with a kidney-shaped grille, mesh design, double 5-spoke rims, trapezoidal exhaust pipes, and M-shaped rear spoiler.

The German automaker has upgraded the latest technology to the interior of the 2023 3 series, with a BMW curved screen, including a 12.3-inch steering information screen behind the steering wheel and a 14.9-inch entertainment screen. In addition to the curved screen, BMW’s popular luxury sedan also has the latest steering system, running on the iDrive 8 operating system, increased voice recognition capabilities with a smarter BMW virtual assistant that can open / close. glass and sunroof, air conditioning adjustment.

As planned, the BMW 3 series 3 2023 will be sold first in the US from June, then to other markets around the world in the second half of 2022. The price of the 3rd series 2023 will be announced near the time of sale.

BMW 3 series is in the same segment with rivals such as Mercedes C-class, Audi A4, Lexus IS, Volvo S60, Jaguar XE.

Minh Vu

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