Crisis of Dong Nhi and Son Tung

Recently, Son Tung, Dong Nhi in turn are the two names that occupy the spotlight because of the noise in their careers. It was thought that the “great drought” had passed, but now, both Dong Nhi and Son Tung are facing another problem, which is their entertainment company.

Once considered two of the major entertainment companies in the Vbiz market, now 6thSense Entertainment and M-TP Entertainment are both in a state of stagnation and inefficient operations.

Once owned a group of extremely potential artists, suitable to shine in the Vietnamese music market, but now when looking at Dong Nhi – Ong Cao Thang company, the audience can only see moderation.

Ung Dai Ve, Khong Tu Quynh, Anh Tu, Han Sara, … the prominent names left in turn, making the audience regret. Uni5, Lip B, Song Luan, … are the names that remain, but the music activities are extremely faint, without a firm foothold.

Lip B was once expected to be a girl group that would make a big deal in Vpop, but after constantly “changing blood”, the group has never had any outstanding music products and works very moderately despite having a successful career. The management company is very strong with an extremely powerful team.

Meanwhile, Uni5 is not much better than Lip B despite having talented members. However, until now, many people are still very vague about the group’s musical activities.

This makes the audience question the management and direction for the artists of Dong Nhi company – Ong Cao Thang. Not absolute, but the potential of the management company really plays a very important role in the success of the artist.

In July 2020, the news that Kay Tran joined Son Tung company made fans stir. Because before that, Kay Tran was a famous singer with a unique music style and a series of million-view songs, so it is obvious that M-TPE will take the male singer further.

However, after her first project under the company, Kay Tran was considered a copy of Son Tung’s error when demonstrating too many similarities from style to music. Many people questioned the company about the direction for Kay Tran, whether this was an intention to cause controversy or in fact, Son Tung still wanted to “deeply immerse” in pushing his personal brand into the “pet chicken”. .

While Kay Tran has not really exploded, the company’s senior members recently left one after another, making many people feel disappointed. Initially producer Onionn, and then a very important person to the company – CEO M-TP Ent. and recently Ben Pham, which makes netizens question: “Is the management apparatus of Son Tung company facing a hole?”.

Ben Pham.

In fact, from the time the company was founded to the time it collected talents, M-TPE didn’t seem to have created any projects that resonated with Son Tung’s huge shadow. Even Hai Tu or Kay Tran were only mentioned because of the controversy and controversy on social networks for a long time. The culmination must be the shocking scandal between Hai Tu and Son Tung that caused the “muse” to stay hidden for more than a year.

After the news that Hai Tu officially “reintegrated” into the company after the controversy, many people believe that Son Tung company will soon bring her back with new projects. However, surrounding M-TPE is still just talk about where Son Tung is going today, what to sing, what to wear on stage,…

It was not until recent days when the company repeatedly said goodbye to important members that people paid more attention to the executive team inside. Although every time they leave, the former members always give very “friendly beauty” shares, but this still does not stop netizens from doubting how to build a company from the male singer.

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