The air conditioner knob must also be plated with gold, rich customers are burning money for Bentley

Bentley Flying Spur customized by Mulliner – Photo: Bentley

The storm called COVID-19 does not seem to have affected the global super-luxury car buyers in the slightest. Sales of both Bentley and Rolls-Royce and even many sports car brands with the same price as super luxury cars like Lamborghini or Ferrari last year hit new records.

If we have to talk about changes in the super luxury car village, it can only be their approach to customers. The sales race with Bentley or Rolls-Royce now no longer exists, instead they always try to optimize the profit of each car sold thanks to their increasingly diverse and unique customization program.

Bentley last week introduced Bentley Bentayga Extended – an extension of the best-selling SUV Bentayga with about 24 billion different ways to customize compared to the previous maximum limit of 7 billion, which means a ton of new options. appeared.

New wood-paneled surface on Bentley Bentayga Extended – Photo: Bentley

This week, Bentley’s Mulliner customization division has revealed a part of the newly added bright options, in which the most luxurious and also… superfluous ones are the 18 gold-plated knobs. karat for air vents.

Next, wood veneer options were also added to the series, with the ability to be manipulated to a new level with a lacquer coating only 0.1 mm thick (1/10 compared to before) to help bring the design to life. The most natural for the wood paneling to appear inside the cabin.

According to a share from Mulliner, from 2020 to 2022 (still a period when the world economy is in turmoil because of COVID-19), they receive 200% higher car customization requests than the previous record of the British brand. Country. 6% of Bentley cars shipped from 2020 also become unique in the hands of Mulliner (previously 2%).