Promoting tourism culture through fashion at Vietnam International Fashion Tour
June 5, 2022
The itinerary of Vietnam International Fashion Tour (VIFT) will stop in 5 provinces in 2022 and 2023 including: Quang Ninh, Lao Cai, Hanoi, Hoa Binh, and Ninh Binh.
On the evening of June 4 in Hanoi, the fashion tour announcement ceremony took place Vietnam International Fashion Tour (VIFT). At the ceremony, the organizers announced the highlights of the fashion show series promoting tourism – Vietnam International Fashion Tour.VIFT is held 4 shows per year with the goal of fashion direction for each season of the year. Each show will stop at a famous place along the length of the country with unspoiled natural beauty or a mark of modern life.VIFT journey will stop in 5 provinces in 2022 and 2023 including: Quang Ninh (August 28, 2022), Lao Cai (October 30, 2022), Hanoi (December 25, 2022 – December 31st, 2020). 2023), Hoa Binh (June 25, 2023), Ninh Binh (August 27, 2023).8 shows with 40 designers and 1,000 models participating in the show. In addition to 8 shows, VIFT also has a series of activities such as: the charity program “Go to school with me”, companion contest, casting model performance, experience show to learn the traditional cultural values of the nation. …BTC said, at VIFT – the fashion catwalk has no limits when using the wild and magnificent natural beauty and unique and impressive architecture as the catwalk to create a fashion experience combined with enjoyment. unique travel to the audience.In particular, this is not only a place to connect designers, fashionistas and the public, but also has a mission to spread, honor and promote the image of the country and people of Vietnam with the international public through through fashion stories.This is the first fashion project in Vietnam that applies virtual reality technology.Sharing at the press conference to announce VIFT, designer Le Tran Dac Ngoc – President of Vietnam International Fashion Tour said: “Vietnam is endowed by nature with many wonderful natural landscapes and this is always an endless source of inspiration for everyone. Meanwhile, the traditional catwalks are often held indoors with limited space, lack of breakthrough in fashion experience, and do not take advantage of the beauty of nature.”Meanwhile, architect Pham Vu Thuong Nhung – senior consultant of VIFT said that not only updating new fashion trends, VIFT has a mission to promote Vietnamese culture and tourism through fashion, thereby contributing to stimulate domestic tourism and promote the image of nature and people of Vietnam closer to the international public.
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